Governor Of WB Commends OSOP Scheme’s Empowerment Of Local Artisans
Kolkata: In a heartening display of empowerment and support for local artisans, the One Station One Product (OSOP) scheme, spearheaded by the Government of India, has emerged as a beacon of hope for small entrepreneurs and marginalized sections in West Bengal. The recent visit of the Dr. C. V. Ananda Bose, Governor of West Bengal to the OSOP stall at Krishnanagar Railway Station underscored the scheme’s pivotal role in promoting indigenous products and fostering economic growth.
The OSOP scheme, rooted in the vision of ‘Vocal for Local’ championed by Prime Minister Narendra Modi, aims to provide a platform for showcasing and selling local or indigenous products, thereby creating additional income opportunities for artisans and craftsmen.
Under this scheme, railway stations serve as vibrant hubs for the display and sale of diverse indigenous items, ranging from handicrafts and textiles to agricultural produce.During his visit, the Governor interacted with Biplab Pal, a talented Terracotta artist whose livelihood has been significantly bolstered by the OSOP scheme.
Mr. Pal’s stall at Krishnanagar station Lokenath Terracotta, stood as a testament to the scheme’s efficacy in eliminating middlemen and reducing establishment costs, thereby enabling artisans to earn a handsome income.
Impressed by the intricacy of the craftsmanship and the spirit of entrepreneurship showcased at the OSOP stall, the Governor lauded the scheme’s impact in realizing Modi ji’s vision of promoting local products. His purchase of a Terracotta Ma Durga exemplified not only his appreciation for indigenous art but also his support for local artisans.
During the interaction, the Governor expressed his astonishment at the affordability of Biplab Pal’s intricately crafted items. Curious about how such high-quality products were being sold at a nominal cost, the Governor inquired about the secret behind Mr. Pal’s success. In response, Mr. Pal explained how the OSOP scheme had been a boon for him and many other local artisans. By providing a platform at railway stations to showcase and sell their products, OSOP had eliminated the need for expensive shop establishments and intermediaries, allowing artisans like him to directly connect with customers and earn a sustainable livelihood. The Governor listened attentively, impressed by the tangible impact of the scheme in uplifting the lives of artisans and bolstering the local economy.
The OSOP scheme, implemented by the Railway Ministry, has emerged as a vital catalyst for economic growth and skill development in West Bengal. Through a transparent process, artisans and entrepreneurs are granted access to OSOP stalls, ensuring inclusivity and fair representation.
The OSOP stalls at Eastern Railway stations serve as vibrant showcases of Bengal’s rich cultural heritage, featuring a diverse array of products, from traditional Tant sarees to handmade jewellery and clay idols. This initiative not only drives economic prosperity but also preserves and promotes the unique indigenous craft of the region.
The Government of India remains committed to fostering a conducive environment for the growth of local industries and empowering artisans across the country through initiatives like the OSOP scheme. As West Bengal continues to thrive as a hub of creativity and craftsmanship, the OSOP scheme stands as a testament to the transformative power of supporting local entrepreneurship.
