Raymond Lifestyle eyes Kolkata as key market for expansion with 40-50 stores across West Bengal in the next 3 years

Kolkata: Raymond CMD Gautam Singhania celebrated the brand embarking upon its centenary year by addressing a conference in ITC Royal Bengal recently. Raymond Lifestyle Ltd. (RLL) is looking to expand its footprint beyond the 85-strong ‘The Raymond Shop’ network across West Bengal by adding 40-50 more shops in the next three years.

To celebrate a century of dressing Indian weddings, Raymond Lifestyle Ltd. (RLL) is embarking on a massive retail expansion initiative across India. As part of its centenary celebrations and ambitious growth strategy, RLL aims to open 900 new outlets pan-India over the next three years. This will position the company to capture a dominant 7% market share in the rapidly growing men’s wear wedding market by 2027, targeting a 15% CAGR.

“As we enter our centenary year, we are thrilled to be expanding our presence in Kolkata, a city known for its rich heritage and discerning taste,” said Raymond CMD Gautam Singhania. “We see a significant opportunity to connect with Kolkata’s fashion-forward consumers, offering them our unique blend of traditional craftsmanship and modern designs. We are confident our new stores will resonate with the city’s sophisticated style.”

Also, in a significant milestone for 2024, Raymond Ltd. entered the league of the top 10 strongest brands in India, as per the latest Brand Finance report, world’s leading international brand valuation consultancy. This achievement underscores Raymond’s consistent performance and robust brand equity in the competitive Indian market.

The company’s focus on strengthening its core branded textile business, accelerating apparel garmenting growth, and building new categories like ethnic wear, inner wear, and sleepwear, is expected to drive significant growth in the coming years.