Airtel Partners with Perplexity to Offer Free Perplexity Pro Subscription to 360 Million Customers
Kolkata: Bharti Airtel has announced a strategic partnership with Perplexity, the AI-powered search and answer engine, to provide a 12-month Perplexity Pro subscription (worth INR 17,000 annually) free of cost to all its 360 million customers across mobile, Wi-Fi, and DTH services. This marks Perplexity’s first collaboration with an Indian telecom company.
Perplexity transforms traditional search experiences by delivering real-time, accurate, and well-researched answers in a conversational style, moving beyond simple web page listings. The Pro version offers advanced capabilities such as deep research, image generation, file uploads and analysis, access to premium AI models like GPT-4.1 and Claude, and Perplexity Labs for creating and refining ideas.
Airtel customers can claim this exclusive offer via the Airtel Thanks App.
Leaders Speak
Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, said:
“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This first-of-its-kind Gen-AI partnership in India is designed to empower our customers with powerful and real-time knowledge tools at no extra cost.”
Aravind Srinivas, Cofounder & CEO of Perplexity, added:
“This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or homemaker. Perplexity Pro helps users learn, research, and get things done in smarter, faster ways.”
Impact for Users
The collaboration is designed to boost productivity for diverse user groups:
- Students can leverage Perplexity for structured research and learning.
- Homemakers can use it for quick, reliable answers and creative planning.
- Professionals can save time with AI-driven travel itineraries, data organization, and workflow optimization.
By offering Perplexity Pro free of charge, Airtel aims to give millions of Indians access to world-class AI tools that simplify daily tasks, encourage learning, and enhance productivity.
